On October 26, our company successfully organized a delegation of 5 Yunnan enterprises to participate in the "2025 2nd Victoria Commercial, Investment & Innovation Exhibition (VCIIE Exhibitors)" held in Melbourne, Australia. The exhibition ran from October 26 to November 2, 2025. The participating enterprises showcased featured Yunnan products including highland characteristic agricultural goods, intangible cultural heritage handicrafts, Yunnan coffee, Yunnan tea, and pre-packaged food.
Co-hosted by Australia-Asia Business Development Association, JuAo Media and Melbourne World Trade Centre, the opening ceremony took place at Australia-Asia International Exhibition Centre. Distinguished Chinese and Australian officials and industry representatives attended the ribbon-cutting ceremony, including Mr. Fang Xinwen, Consul General of the Consulate General of the People's Republic of China in Melbourne, Federal Member for Menzies Gabriel Ng, Federal MP Hon. Tim Wilson MP, and Richard Welch MP, Minister for Employment, Industry, Manufacturing and Innovation of the Victorian Liberal Party. The high-profile guest lineup elevated the exhibition’s authority and international influence, creating a sound platform for in-depth communication and practical cooperation between Yunnan enterprises and local Australian business communities.
Leveraging this exhibition platform, our company arranged multiple rounds of negotiation and promotion sessions between exhibitors and local chambers of commerce, purchasers and distributors. We comprehensively presented the overall brand image of "Yunnan Products Going Global" and effectively raised local brand awareness of Yunnan specialties in the Australian market. During the show, Yunnan distinctive products received positive market feedback; multiple items secured clear B-end purchasing intentions and sample testing arrangements. After the exhibition, our Australian work focus has shifted from preliminary resource matching and channel preparation to customer follow-up, trade communication and order fulfillment, translating exhibition gains into tangible economic and trade cooperation.
